Sue Henry
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Webster's Blog

Go Daddy? Go Jesse!

     Super Bowl XLVII is history and my guess is it'll be April before I can no longer recollect who won. Something I'll probably recall a little longer was the ad featuring Bar Rafaeli as 'sexy' and character actor Jesse Heiman as 'smart'.

     Reaction to the spot has generally been, 'That was disgusting' and usually that assessment is accompanied by a mention of the close-mic technique that captures all the spit-swapping going on between 'sexy' and 'smart.'

     There are two versions of the commercial. There's the one that ran during the Super Bowl which is a lot of kissing but no tongues. Then there's this:


Memorable or disgusting I'll say this. They shot the commercial 45 times before the creative types were satisfied.

And on top of that Jesse Heiman got paid.

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02/05/2013 11:37AM
Go Jesse!
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